Transcultural Marketing Shows Us Tha...

Thanks, Toyota: multicultural marketing has reached mainstream marketing! If you look closer, Americans are more alike than we thought; welcome to the era of transcultural marketing. Before, multicultural...

Modiano Wins Nobel Prize for Literat...

Some people are scratching their heads at the announcement of the Nobel Prize for Literature. After all, the newest winner French writer Patrick Modiano is not popular or even well known around the world, and...

Are You Navajo Enough Without the La...

Does the president really need to be a native speaker in order to successfully look after the nation’s interests? When it comes to the Navajo Nation, so far the answer has been yes. Only fluent Navajo...

The War of Words

There is no doubt that words are important. Whether spoken or written, words help us communicate and describe our world, our desires and our history. However, our words and perspective, like war, can be...

The K-Pop Effect: Endangered Languag...

Is your language hip enough to spread the word about itself on global TV? Now it is! Many people want to learn languages like English or Spanish in order to enjoy entertainment like Hollywood movies or...

1-800-Translate Calling: Should We C...

It is barely fall, but it feels like January already. What I mean is that January is the time of year when (in the post-holidays glow) we tend to pause and think about what worked in the year past, what...
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